The polls did pretty well in 2024, particularly on the measurement of overall error. On the direction of error, things weren’t quite as good. For the third presidential election in a row, they underestimated Republican support.
By now, you know my spiel about why even imperfect polls are still one of the best ways for us to understand the world – and the people – around us. But that means, especially in this challenging time for polls, it’s more important than ever that public opinion researchers self-reflect, try new things, and make improvements.
That is exactly what happened last week in St. Louis, Missouri at the annual conference of the American Association Of Public Opinion Researchers. The people behind all these polls gathered to share their lessons learned from the past year, which we discuss on today’s podcast.
We also take a closer look at what’s underneath President Trump’s approval rating and play a game based on a new survey of what Americans think about the world’s best kn…
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